Dangote named most admired African brand

By Editor on 14/06/2018

Share on facebook Yahoo mail icon Gmail icon

Views: 772

Dangote
Dangote

The Dangote Group has been voted as the most admired African brand by consumers ahead of telecommunications giant, MTN, according to the South African-based Brand Leadership Movement in collaboration with the Johannesburg Stock Exchange.

The Dangote brand, which is also the leading brand in Nigeria, came atop in the fresh ranking of 100 best brands in Africa themed ‘Brand Africa 100’, it was announced in Johannesburg, South Africa.

The ‘Brand Africa 100’ was established in 2010 in recognition of the growth of African brands, which were beginning to challenge global brands in new categories such as telecommunications.

The aim of Brand Africa is to identify, acknowledge and promote African and global brands that are catalysts for Africa’s growth, reputation and value.

The Brand Africa stated that the “Nigerian industrial brand Dangote is the number one African brand recalled when consumers are prompted about the continent of origin, while the South African tele-communications brand MTN is the number one African brand spontaneously recalled irrespective of continent of origin.

“The United States sports and fitness brand, Nike, is the overall brand in Africa spontaneously recalled by consumers.”

The Brand Africa 100 ranking is based on a survey among consumers 18 years and older, which was conducted in 23 countries across Africa. The countries, representing all African economic regions, collectively account for 75 per cent of the population and 74 per cent of the continent’s Gross Domestic Product.

The Chief Corporate Communication Officer, Dangote Group, Anthony Chiejina, said the management was not surprised at the ranking because the company had continuously deepened and delivered on its core values.

The focus of the company, according to him, is to be a world-class enterprise that is passionate about the quality of life of the people and giving high returns to stakeholders.

Posted 14/06/2018 06:26:04 AM

 

Share on facebook Yahoo mail icon Gmail icon


 

You may also like...
Woman allegedly defrauds church of N110m, nabbed

Ugwuanyi presents N109.2 billion Enugu 2019 budget

Ex-Chief of Defence Staff, Alex Badeh, murdered

Herdsmen set Falae’s farm on fire

APC will win 2019 elections, Buhari boasts

2019: Gbenga Daniel becomes Atiku Campaign DG

Ojukwu defended Ndigbo when it mattered most—Ohanaeze, South-East...

Imo lawyers boycott court sittings, want IG to...

Herdsmen: Danjuma right on call for self-defence –...

Buhari’s government most corrupt, incompetent – Atiku

Benue killings: ACF sets up committee on anti-grazing...

Offa Robbery: nPDP pulls out of talks with...

 

Latest News Polls: Ohanaeze, MASSOB, IPOB, reaffirm support for Atiku/Obi (Full Communique) Our endorsement of Atiku, Obi sacrosanct —Ohanaeze Order on ballot box snatchers: We’ll act according to the law – Army Buhari orders Army, Police, others to kill ballot box snatchers Outrage as Buhari declares death for ballot box snatchers Ballot box: Buhari showing his true colours with death threat – Atiku Enugu East: Court sacks APC Senatorial candidate Postponement: Presidency speaks on alleged plans by Buhari to remove INEC chairman Customs officer allegedly kills passenger over N5,000 bribe Woman allegedly defrauds church of N110m, nabbed APC national caucus meets on Monday, ahead of rescheduled elections Election Postponement: INEC Chairman has many questions to answer --ABC Nwosu

 

Most Read NAFDAC eases processes, cost of registering products for MSMEs (7,646 views) Full Text of Governor Ifeanyi Ugwuanyi’s 2016 Budget Speech (6,477 views) Ex-Heads of State will protect Jonathan from persecution —Kukah (6,173 views) IPOB: ‘We need urgent clarifications on Nnamdi Kanu’s status, whereabouts’, UK Govt tells FG (5,625 views) ASUU strike: Senate intervention ends in deadlock (5,546 views) Ex-governor Adebayo, Keyamo, Arise, others get board appointments (4,583 views) Prince Arthur Eze canvasses support for Buhari, Ugwuanyi (4,475 views) Ugwuanyi commends FG’s siting of ICT University in Enugu (4,447 views) Anambra: INEC releases 37 candidates for Nov poll (4,355 views) Nigeria ripe for Restructuring Now – Nwodo in Chatham House (4,351 views) Buhari has disappointed Nigerians – Arewa Youth Forum (4,325 views) Quit notice: Kaduna Govt obtains bench warrant against Northern youths (4,229 views)

 

SECTIONS NEWS (831) EDITORIAL (6) POLITICS (412) SOCIETY (105) SPORTS (13) BUSINESS (242) HEALTH (16) EDUCATION (20) ENTERTAINMENT (8) INTERNATIONAL (31) TECHNOLOGY (1) COLUMNISTS (0) LETTERS (0) OPINION (10)

 

 

Julius Agwu - Crazy Interview Demands